Baird | Wealth Management, Capital Markets, Private Equity, Investment Banking Offered by Baird

Challenge your thinking and build an amazing career with the best people in the financial services industry! Baird’s Financial Advisors provide advice, strategies, and solutions to high-net worth individuals and families across the United States, serving as true partners. True wealth management goes beyond managing investments. At Baird, we understand it begins with learning all we can about what our clients want for themselves and their families. We work closely with them to prioritize their goals, utilizing Baird’s resources and expertise to create a tailored plan to ensure success as they’ve defined it. Our 1,700+ private wealth associates serve clients coast-to-coast from 100 + locations in over 30 states. We have been recognized on Barron’s Top Wealth Management Firms for 10 consecutive years and hold over $137 billion in client assets. Check out this video to learn more about our Private Wealth Management business.

Baird’s Financial Advisor Foundations Program is a highly competitive and rigorous rotational program that provides work experiences and educational opportunities in select Private Wealth Management functional areas to train NextGen Financial Advisor talent to be prepared for a successful career as a Financial Advisor and earn a full-time role on an existing team. This two-year program aims to provide practical opportunities to achieve progressive mastery of success principles through rotations for those who are dedicated and driven to become a Financial Advisor. This time period is divided between three phases: the Education Phase, the Application Phase and the Rotations Phase.

Education Phase
In the Education Phase, associates complete a critical foundational curriculum, which includes education and training, while working with key departments and finishing licensing exams.
  • Receive training on the breadth of Baird’s expertise, resources, investment solutions and technology that collectively give you a competitive advantage
  • Complete sales and client service training, finish the financial planning boot camp, articulate your value proposition as well as tackle a variety of quizzes and case studies to test your knowledge and understanding
  • Complete a rough draft of a biography, business plan and pipeline tracking document
  • Team with relevant departments, including Operations, Marketing, Technology Best Practices, Supervision, Financial Planning, the Client Resource Team (CRT), Product Management and PWM Research
  • Study for your SIE, Series 7 and Series 66 exams and begin studying for the CERTIFIED FINANCIAL PLANNER™ exam

Application Phase
In the Application Phase, associates will face real, practical, client-facing work in the Client Resource Team (CRT) and on a sponsoring wealth management team that requires individuals to leverage and apply training from the Education Phase.
  • Work with CRT to communicate with clients, understand their goals and needs, identify and then implement investment solutions within a structured environment with close coaching
  • Be paired with a sponsoring wealth management team to work as a dedicated teammate to provide the highest level of client service and help the team grow their business
  • Begin to drip on your pipeline through your sponsoring wealth management team
The goal during this phase is to earn the trust of your team and build credibility such that you are given increased responsibilities, access to a variety of challenges and an opportunity to apply solutions, all with the aim to get as many real-world application experiences to build your confidence and expertise.

Rotations Phase
In the Rotations Phase, associates will rotate through a variety of departments that will be relevant to your career as a Financial Advisor with the chance to earn 1-2 branch rotations on prospective teams with the goal of identifying and solidifying a permanent teaming opportunity.
  • Complete meaningful work with the Product Management, Financial Planning, Marketing, and our Business Development Consultant departments, all with a dual goal to further the efforts of each of those areas of Baird and also to continue to complete value-adding work for the sponsoring team from the Applications Phase
  • Begin to target potential branch rotations with permanent teaming opportunities on established wealth management teams, articulating the value you could add to their practice and testing the fit of the relationship
  • Finalize your biography and business plan, complete the CFP curriculum and schedule the CFP exam
  • Deepen knowledge gained during the other two phases
  • Begin negotiating a teaming deal

The goal of this highly competitive program is to train professionals who aspire to be a Financial Advisor on how to give wealth management advice to clients so that they are able to accomplish their goals. At Baird, we believe true financial partnership means providing the personal attention and service our clients deserve and the thoughtful advice and solutions they need to succeed – no matter what’s next. There is a heightened expectation to produce measurable results in the Financial Advisor Foundations Program. Individuals in this program should aim to add value every step of the way, increasing results for Baird while earning opportunities to deepen their knowledge and experience with the ultimate goal of joining a team.

Public rankings will be posted through a leaderboard to drive self-accountability, document proficiencies and lead to a better team match. The practical work through the rotations will provide meaningful, first-hand understanding, strengthening investment knowledge, communication skills, and sales abilities. The program also fortifies one’s character, increasing resiliency, driving a stronger work ethic, teaching humility, fostering human connection and encouraging initiative.

What makes this opportunity great?
  • Extensive resources and time dedicated to the development necessary to jump start your journey to becoming a Financial Advisor
  • Ability to work with a variety of teams and leaders, increasing your knowledge and skills through many different work experiences and opportunities across Private Wealth Management
  • Unique culture that values diverse backgrounds and perspectives while emphasizing teamwork, a hard work ethic and initiative

What we look for:

This Foundations program is for entrepreneurial and career-minded individuals. Baird is selectively seeking highly driven, people-oriented candidates committed to a long-term career as a Financial Advisor. Ideal candidates will have a solid work history in sales and business.

Additional ideal attributes include:
  • Bachelor’s degree in Business, Accounting, Finance, or Marketing
  • Open to being based out of Milwaukee, WI during the training period and also open to relocation where business opportunities exist post-completion of the program
  • 3+ years relevant professional experience or proven private wealth management internship experience with passed SIE exam
  • Exceptional communications and analytical skills
  • Ability to thrive in an entrepreneurial, sales-oriented environment that requires proactive initiative, resilience and autonomy
  • Strong desire to develop skills in client service, wealth management, new business development and practice management with a commitment to become a Financial Advisor at the conclusion of the program
  • Must have the ability to obtain the Series 7 SIE, Top-Off Exam & 66 licenses within 16 weeks of hire and to pass the examination portion of the CFP by the conclusion of the program

More about Baird:

Baird is an employee owned, international wealth management, capital markets, private equity and asset management firm with more than 160 offices in the United States, Europe and Asia. Established in 1919, Baird has over $285 billion in client assets and more than 4,500 associates serving the needs of individual, corporate, institutional and municipal clients.

Baird has built an environment of trust, respect and teamwork, where associates are our greatest asset. As stated in our Associate Promise, we are passionate about how we achieve great outcomes together for our clients, communities and each other. Committed to being a great place to work, Baird ranked No. 16 on the Fortune Magazine’s 100 Best Companies to Work For®, our sixteenth consecutive year on the list. To learn more about Baird’s culture, click here.



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